The best way to choose your next movie and to maximize your cinema experience
Overview
Overview
Cinemax is simple, convenient, and accessible interface which
learns your movie preferencesto help you find and purchase cinema
tickets quickly and easily from any cinema in your country.
Problems
Problems
- A wide Verity of movies makes it hard to decide the best movie to watch.
- The purchase process is long and exhausting.
- The lack of seats requires shifting between different cinemas sites.
- Credit benefits or coupons are difficult to follow and apply through different sites.
Solutions
Solutions
- A designated interface which learns user preferences and shows best movie options.
- A personal account that remembers personal and payment details for a fast purchase.
- The app combines all cinemas in the country & shows the best seats for the chosen movie, colored icons symbolize availability of seats according to user’s customized preference.
- A list of all credit benefits and coupons is available in the app menu.
Research
Research
As part of the research I presented a questionnaire answering habits and preferences regarding cinema
Are willing to go to different cinemas, not necessarily nearby cinemas
Answered that their seat is significantly important
Purchase movie tickets the same day, shortly before the screening
Use a credit benefit or a coupon to purchase movie tickets
User personas
User personas
Gal’s favorite activity is going to the cinema, and he does it every weekend.
He like to sit at the back of the theater, and will not compromise on that.
Shai is a spontaneous girl who likes to hang out, when it comes to choosing a movie at the cinema, she has a hard time deciding which movie she will connect with the most.
Bar and his classmates like to go to the cinema together. He will always try and find a benefit or a coupon to use in order to save money.
Information architecture
Information architecture
Wireframes
Wireframes
Logo and Icon
Logo and Icon
Style Guide
Style Guide
Screens
Screens
Onboarding and Sign up
Onboarding and Sign up
A streamlined onboarding personalizes the experience by capturing preferred movie genres and seating areas.
Movies and cinemas
Movies and cinemas
Purchase process
Purchase process
Simplifying movie ticketing, a familiar 3-step purchase flow allows seamless selection with the added flexibility to swap cinema locations on-the-go, avoiding restarts.
Other Screens
Other Screens
Landing Page
Landing Page
Takeaways
Takeaways
Creating Cinemax was an interesting challenge! From dealing with decision hesitation to optimizing purchases, I learned the power of user focus. Integrating diverse preferences and seat maps into a seamless app pushed my design skills. I realized that with focused thinking it is possible to reach design solutions for any challenge.